An engineer by education but a designer at heart. She understood the need for workwear that retains the grace of our Indian silhouettes and married it to the strength of power clothing and joy of colors.

Aamili was born After a year of research and concept building, with an aim for creating sustainable power fashion with a lot of grace, colour, comfort and joy.

Currently she is the owner of three such brands that create clothing for women of all size and ethnicities. She believes that clothes are an expression of your personality and life is too short to not look like a masterpiece every day. All her brands have distinct personalities but one thing they all have in common is that they are sustainable, all body inclusive and make you feel like you are wearing not just any outfit but an outfit that was made especially for you and helps you channel that queen energy that each of us are born with.